Due to me having over 20 years Brand, Marketing, Digital, Social and Employee Engagement experience, I would be a real value add to your organisation in terms of guiding your on all things on the brand and marketing arena. I have experience in publishing, motivation, retail, alcohol, pubs, bars, restaurants, coffee, takeaway, finance, insurance, travel, leisure, hotels, music, ecommerce, hospitality, automotive and energy.

My NED CV is below, do take a look / share and I would love to help you take your business Supersonic.



MARK MCCULLOCH candidate profile

  • Seeking further opportunities as an NEC/NED, building on current NED role & a highly successful commercial career.

  • 20 years’ experience in brand, marketing, digital, social media & employee engagement in challenging UK & global markets.

  • Ability to advise boards in retail, hospitality, finance & ecommerce industries on the above disciplines.

  • Currently a Major Shareholder & NED in a highly successful brand & marketing agency focused on hospitality industry, energy & startups.

  • Proven business winning skills in a wide variety of circumstances, with an extensive black book of senior level contacts.

  • Able to help define & influence the strategic direction of diverse businesses guiding management towards effective brand & marketing.

  • Deep sector knowledge of brand, marketing, communications, digital, social media, purpose, employee attraction & retention.

  • Proven ability to effectively manage a portfolio career.

board experience

CEO, WE ARE Spectacular Ltd & Spectacular Marketing Ltd
2012 - 2019

  • All tasks & experience gained that you would expect from setting up a company from scratch. I held every position as we grew.

  • Built a team 16 strong with 23 live clients, office in Oxford Street & grew from £0 to £1.1m in 5 years.

Non Executive Director / Advisor, Angela Malik
2014 - 2015

  • Non Executive Director for Celebrity Chef cooking school & first food concept.

  • Work with the Founder(s), Board & other NEDs.

  • Monthly meetings to advise both businesses.

  • Advise on all things Brand, Marketing, Digital & Social.

Executive Board Member, YO! Sushi
2009 - 2011

  • The Marketing representative on the board at YO! Sushi. Youngest member of the Exec Board in history at 33 years old.

  • Report to the board on marketing.

  • Responsible to the fellow board members for ensuring the management team continues the profitable operation/high margins of YO! Sushi & its further strategic development.

  • Hold board peers to account of their performance of peers in meeting agreed goals/objectives & reporting results to the parent board in a supportive.

  • Brand Development of new revenue streams & activities to further serve the YO! Sushi brand & fuel its profits.

career history

Founder, Supersonic Inc. & The Supersonic Podcast
2018 - Present

  • Premium consultancy offering strategy & guidance to C Suite members on Brand, Marketing, Digital, Social & Employee Engagement.

  • Portfolio business focusing on Strategy, NED roles, eLearning, Speaking, Broadcasting, Workshops & Mentoring to help brands fly.

NED & Co-founder (formerly CEO), WE ARE Spectacular Ltd) & The Spectacular Marketing Podcast
2012 - 2019

  • Created consultancy Spectacular Marketing in 2012 which became a £1m pound agency (WE ARE Spectacular) within 5 years.

  • Built a team 16 strong with 23 live clients, office in Oxford Street & grew from £0 to £1.1m in 5 years.

Head of Marketing & Senior UK Exec Member, Pret A Manger
2012 – 2013

  • Tasked with leading marketing for the UK including bringing Pret into the digital age, making Pret famous for coffee & building new Pret mobile website plus creating & executing all campaigns/launches/shop relocations. All tasks achieved to exceptional level.

VP Marketing, WE7 (became Blinkbox Music post Tesco Acquisition)

  • Tasked with launching brand refresh, growing subscribers & listener numbers, brand awareness, usage (minutes) & creating a profitable acquisition ad model. All tasks achieved to exceptional level.

  • To support the Board to ensure a successful sale to Tesco to become Blinkbox music.

Head of Marketing & Senior Exec Board Member, YO! Sushi
2009 - 2011

  • Tasked with making YO! Sushi cool again. Meaning awareness, attracting new audience, growing sales & going digital / social.

  • Defined & refreshed the brand, rolled out across culture/products/service & reputation. Created all campaigns & launched restaurants successfully across the UK in line with the UK pipeline plan. All tasks achieved to exceptional level.

Global Senior Brand Manager, Barclaycard

  • Working in Global Brand Team to create brand strategy & relaunch the new Barclaycard identity & brand promise to customers in all operating territories outside the UK (including USA, India, South Africa & Mainland Europe).

  • Engage all employees around the world by personally creating & facilitating employee engagement workshops to land the new message.

Lifestyle Brand Manager to European Group Head of Brand Development, group

  • Rationalised brand portfolio from 28 unprofitable brand to 6 profitable brands. Grew sales & awareness of non-holiday offering.

  • Reported to CEO, CMO & Founders to ensure what I was doing was true to the core essence of & profitable.

VARIOUS POSITIONS AGENCY & CLIENT SIDE  (Get Real/IPC Magazines, Independent Insurance, P&MM, Tableau Agency)

Professional & Qualifications

B.A. Marketing (Sandwich Year. Placement at IBM)
Paisley University
1995 - 1999


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