How it works written. There are 5 rings. If you are opening a new venue then you go from Ring 1 to 5. If you are already open you go from Ring 5 to 1.
Above the centre line you can see that there are prompts for you to start brainstorming of all the ways you can:
Ring 1: Get a customer to return or book direct 3 times in a short space of time
Ring 2: Make it obvious for people in terms of what you do. There are no points for being mysterious. Even Pret A Manger still say what they do on every window. What can you do to make people stop and stare and stop and share?
Ring 3: Create Demand. If they are not coming to you. You need to find ways to go to them. This is creating a blueprint of all of the media opportunities to target the groundswell of pedestrians or traffic near your venue.
Ring 4: Make Friends. Most businesses open their doors and cross their fingers. This is not the right approach you need to fight for every sale and be proactive in your community so that your are top of mind and the first place customers will choose to go to and recommend.
Ring 5: Make a splash on social and digital. Everything from ensuing your Google Local listings are spot on for the highest keyword searches that you could be appear for, embracing review sites such as Trip Advisor, Google and Facebook all the way to ensuring you are using best practice social media methods to create awareness, engagement, shares and sales.
Below the centre line you can see that there are distances to state where the opportunity is for this area of marketing.
Marketing to three visits to your restaurant Gary Vaynerchuk and Jon Taffer