AUDIO - SPECTACULAR MARKETING PODCAST - PUTTING CUSTOMERS AT THE HEART OF EVERYTHING THAT YOU DO WITH MARTIN NEWMAN

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With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.

 

We cover:

 

- The importance of having real world, practical experience

- Defending yourself against the disruptors

- Proximity marketing

- Using technology to empower customers

- Having all departments on the same track to improve customer experience

- Checking your business from the customer perspective

- Listening to what the customer wants

- What happens after purchase?

- Selling restaurant merchandise through Amazon

- Being socially responsible

- Focusing on retaining customers


PodcastMark McCulloch