AUDIO - SPECTACULAR MARKETING PODCAST - PUTTING CUSTOMERS AT THE HEART OF EVERYTHING THAT YOU DO WITH MARTIN NEWMAN
With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.
- The importance of having real world, practical experience
- Defending yourself against the disruptors
- Proximity marketing
- Using technology to empower customers
- Having all departments on the same track to improve customer experience
- Checking your business from the customer perspective
- Listening to what the customer wants
- What happens after purchase?
- Selling restaurant merchandise through Amazon
- Being socially responsible
- Focusing on retaining customers