AUDIO - SPECTACULAR MARKETING PODCAST - START TAKING YOUR EMPLOYER BRAND SERIOUSLY, WITH CHARLOTTE & BELINDA FROM FATHOM XP

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“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”

 

ABOUT:

We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you.

 

We cover:

 

- How your employer brand relates to the consumer brand

- The war on talent

- Marketing & HR coming together to own internal comms

- Purpose abuse

- How to engage remote workers

- Having stay conversations rather than exit interviews


PodcastMark McCulloch