AUDIO - PODCAST EP 25 - RICHARD BUCHANAN, MANAGING DIRECTOR & FOUNDER OF THE CLEARING

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Today I’m in the studio with one of my brand gurus, Rich Buchanan. He is so fantastic in terms of knowing how to create clear, defendable territories for your brand to operate in, meaning that you’ll be iconic and can stave off the competition. Rich and I worked together way back at Blinkbox Music and he really impressed me as one of the world class leaders in brand thinking. Rich has worked with amazing brands all the way through McLaren, Ocado, Eurostar, Rolls Royce, HSBC and Tesco. Today we’re going to talk about what makes a killer brand, case studies that he’s worked on and also touch on a new book that he’s launched called Wild Thinking - 25 thoughts for you to poke and prod at your business and ask yourself the hard questions that you otherwise might stay away from.