AUDIO - SPECTACULAR MARKETING PODCAST - DISRUPTIVE EXPERIENTIAL MARKETING WITH JAMES & SARAH FROM WOOF
How do you pull people away from their phones and connect with them through brand experience? That’s the question for James & Sarah from Woof, an experiential marketing agency with vast experience in creating memorable, shareable experiences through PR stunts, field marketing, theatrical live experiences and roadshows.
We discuss the best route for brand fame (and for those on smaller budgets) as well as how social media has transformed experiential. There's not doubt that marketing through experiences will continue to be relevant and an important part of the marketing mix for years to come.