AUDIO - SPECTACULAR MARKETING PODCAST - GOING ALCOHOL-FREE, WITH LUKE BOASE FROM LUCKY SAINT

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‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously.

 

We cover:

 

  • The process of creating a low-alcohol beer

  • What you drink if you’re not ‘drinking’?

  • Going sober for a year

  • People coming into the category for a positive reason

  • Serving those who are moderating, as well as the pro-sober movement


PodcastMark McCulloch