AUDIO - SPECTACULAR MARKETING PODCAST - GOING ALCOHOL-FREE, WITH LUKE BOASE FROM LUCKY SAINT
‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously.
The process of creating a low-alcohol beer
What you drink if you’re not ‘drinking’?
Going sober for a year
People coming into the category for a positive reason
Serving those who are moderating, as well as the pro-sober movement