AUDIO - SPECTACULAR MARKETING PODCAST - SPOTTING A GAP IN THE MARKET, WITH SIMON WRIGHT FROM HAWKES CIDER

Spec_Pod.jpeg

It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright.

 

We cover:

 

  • Pivoting from ginger beer

  • What to do when people start leaving apples on your doorstep

  • Tales from corporate working

  • Spotting a gap for craft cider in London

  • Working with Brewdog

  • How cider is like wine

  • Protecting and investing in yourself with trademarks

  • Having patience

  • Not starting something with the sole intent to sell it  



*mic drop*


PodcastMark McCulloch