AUDIO - SPECTACULAR MARKETING PODCAST - BRANDING FROM THE INSIDE OUT WITH ROBERT BEAN

Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle’.

We discuss topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs. 

We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product. 

Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle'. Part 1 of 2 - catch the next instalment next week.

Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny's 'posh' kebabs.  We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product.    ROBERT BEAN: Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications.