AUDIO - SPECTACULAR MARKETING PODCAST - BRANDING FROM THE INSIDE OUT WITH ROBERT BEAN

Spec_Pod.jpeg

Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle’.

We discuss topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs. 

We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product. 


PodcastMark McCulloch